"True Religion Enlists Hypebeast Ltd.'s Hypemaker Arm to Help Launch Capsule". "Fast Talk: How This 'Sneakerhead' Built A Major Online Magazine". "Hypebeast Moves Onto Main Board of Hong Kong Stock Exchange".
2018: Forbes Asia 's 200 Best Under A Billion list. 2017: Fast Company 's most innovative companies. 2008: Time magazine's 50 best websites. In 2022, the Hypegolf Shop opened in Japan. In 2022, the HBX New York flagship store was opened in Chinatown, New York. 
In 2020, Hypebeans, a café, was opened in the HBX Hong Kong store. In 2019, Hypebeast was transferred to the Main Board in the HKEX. In 2018, the company organized a festival called Hypefest in New York City. In 2016, it launched its creative agency, Hypemaker. In 2012, the lifestyle, digital and streetwear focused site entered the retail sphere as HBX, selling fashion editor favourites. Hypebeast was originally started as a sneaker blog in 2005 by Kevin Ma. common demographic is young teenagers and young adults from 15-35 years old. estimates 10 to 12 millions visit monthly. More recently in 2012 Hypebeast launched its printed magazine, Hypebeast magazine. In addition to the Hypebeast media platform, which is in multiple languages, there are also Hypebae and Popbee for women, Hypemoon for Web3, Hypeart for art and Hypegolf for golf. Hypebeast's three major divisions are Hypemedia, its online editorial and social media platforms Hypemaker, an in-house creative production agency and HBX, a retail platform. Over the years, Hypebeast has expanded into other industries such as high-end fashion, art, music, Web3, fashion news, e-commerce and more. Ma found the word hypebeast funny and used the word to build his website. Beginning of his sneaker collecting journey, young teenagers would call Ma a " hypebeast", referring to someone buying into the hype without having a sense about what they are buying into. 
Kevin Ma is a sneaker head who collected dead stock and limited edition shoes.
Originally founded in 2005 by Kevin Ma as a sneaker blog. Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle.
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